Meet the Executive Editors - Consumer & Markets
Tanishka Jain
Mitesh Jayvant Thakare
Tanishka Jain
Strong understanding of human behaviour and decision-making, I aim to bridge the gap between psychological insights and strategic business practices.
Akshat Bani
Mitesh Jayvant Thakare
Tanishka Jain
Market research, logistics and supply chain and Digital Marketing.
Mitesh Jayvant Thakare
Mitesh Jayvant Thakare
Mitesh Jayvant Thakare
Retail Sales & Marketing. White Goods. Food & Beverage.
Manoj D Padshetty
Shruti Shiya Mohanty
Mitesh Jayvant Thakare
Food & Beverages. Fashion. Retail Sales & Marketing.
Shruti Shiya Mohanty
Shruti Shiya Mohanty
Shruti Shiya Mohanty
Food & Beverages. Fashion. Online Retail Sales & Marketing.
Industry Outreach
Where Tradition Meets Sustainable Luxury- Manoj D.P.
A Legacy of Craftsmanship
Modern Luxury with Heritage
A Legacy of Craftsmanship
India has been a leader in silk weaving for over 4,000 years and remains the only country producing all five major silk varieties — Mulberry, Tussar, Eri, Muga, and Tropical Tasar. Regions like Varanasi, Assam, and Tamil Nadu continue to nurture weaving traditions, from the opulent Banarasi brocade to the golden Muga silk.
Sustainable by Design
Modern Luxury with Heritage
A Legacy of Craftsmanship
Unlike synthetic fabrics, Indian silk is a natural, biodegradable fiber that avoids microplastic pollution. Key sustainability practices include:
- Handwoven production, using traditional looms with minimal energy.
- Plant-based dyeing methods that reduce chemical waste.
- Ethical silks like Eri and Ahimsa, produced cruelty-free, appeal to conscious consumers.
These processes position Indian silk as a cleaner, more responsible choice in today’s eco-aware fashion world.
Modern Luxury with Heritage
Modern Luxury with Heritage
Modern Luxury with Heritage
Silk is no longer just for weddings or festivals. Younger generations and global consumers now embrace silk in innovative ways — Tussar silk kurtas at upscale events, or Kanjeevaram-inspired jackets and dresses. Luxury brands are collaborating with artisan groups, blending traditional techniques with contemporary designs.
Empowering Communities
Empowering Communities
Modern Luxury with Heritage
Indian silk supports millions of artisans, particularly women and tribal families, providing economic independence and preserving local knowledge. Initiatives help artisans upskill in design, digital sales, and fair-trade practices, connecting them to global markets through platforms like GoCoopand Fabindia.
Challenges Ahead
Empowering Communities
The Future of Fashion
Despite its strengths, Indian silk faces hurdles like machine-made imitations, low urban awareness, and inconsistent quality. But tools like Geographical Indication (GI) tags and traceability systems are helping build trust and protect this cultural heritage.
The Future of Fashion
Empowering Communities
The Future of Fashion
In 2025, Indian silk stands at the intersection of luxury, sustainability, and tradition. Choosing silk today means embracing a story of craftsmanship, environmental care, and cultural pride. It’s not just about wearing a beautiful fabric — it’s about making a conscious statement.
Next-Level Personalization - Tanishka Jain
From Data to Deep Consumer Attachment
The Shift: From Data to Emotional Loyalty
The Shift: From Data to Emotional Loyalty
Next-level personalization is rapidly redefining how consumers build lasting emotional bonds with brands. It moves far beyond basic recommendation engines toward immersive, data-driven relationships that feel authentic, empathetic, and enduring. In today’s experience economy, attention alone is not enough—brands are now striving to cultivate deep consumer attachment, where individuals feel truly seen, understood, and valued.
The Shift: From Data to Emotional Loyalty
The Shift: From Data to Emotional Loyalty
The Shift: From Data to Emotional Loyalty
Modern personalization strategies are evolving from static data segmentation to dynamic, emotionally intelligent engagement.
• Real-time data signals, browsing patterns, purchase behaviors, social interactions, and even emotional cues are integrated into unified customer profiles.
• AI-driven systems anticipate desires and proactively deliver offers, communications, and rewards at precisely the right moments.
• Emotional engagement is deliberately measured and nurtured, shifting brand-consumer relationships from transactional to relational.
This shift reframes personalization as not just delivering relevance, but creating resonance, experiences that feel personal, meaningful, and memorable.
Building Deep Consumer Attachment
The Shift: From Data to Emotional Loyalty
Key Trends Driving Next-Level Personalization
Brands leading this evolution go beyond surface-level targeting to create emotionally anchored experiences that reflect consumers’ identities, values, and aspirations.
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1. Starbucks delivers mobile-first personalization, adapting offers based on time, weather, and individual routines, surprising and delighting users, while strengthening loyalty with every interaction.
2. Honda has created hyper-personalized app journeys and onboarding videos that make each user feel individually recognized, not just part of a segment.
Key Trends Driving Next-Level Personalization
Key Trends Driving Next-Level Personalization
Key Trends Driving Next-Level Personalization
• Hyper-personalization : Real-time customization powered by AI and behavioral signals, tailoring content, products, and experiences to the individual’s immediate context and emotional state.
• Predictive Analytics : Anticipating needs before they are voiced, enabling brands to provide proactive, thoughtful service that creates subconscious trust and attachment.
• Loyalty Beyond Transactions : Modern loyalty programs now reward engagement, preferences, and emotional connection, not just purchases, encouraging deeper, cross-channel involvement.
• Community Building : Curated brand communities and user-generated content nurture belonging and co-creation, often using personalized invitations and interactions to sustain engagement.
Why This Matters in Today's World
Key Trends Driving Next-Level Personalization
Why This Matters in Today's World
As consumers become increasingly privacy-conscious while expecting hyper-relevance, brands face a delicate balancing act: delivering personalization that feels empowering, not intrusive. Those who succeed build trust-based relationships where consumers:
→ Voluntarily share data (zero-party data)
→ Engage across touchpoints
→ Advocate for the brand
→ Stay loyal far beyond the product itself
Next-level personalization is not simply about using data smarter, it’s about humanizing data to forge relationships rooted in empathy, anticipation, and shared values. When brands achieve this, they transform from sellers into meaningful companions in consumers’ lives.
Next-level personalization
Key Trends Driving Next-Level Personalization
Why This Matters in Today's World
Next-level personalization marks a fundamental shift: from pushing products to curating personal journeys. By combining data intelligence with emotional resonance, brands can create experiences that build deep consumer attachment, unlocking enduring loyalty, advocacy, and growth in a marketplace where human connection is the ultimate differentiator.
Is Marketing Finite or Infinite? - Rishav Pramanick
Marketing is like a river - it flows endlessly shaping businesses and consumers alike. But can a river ever be finite?
In today’s world, we can find marketing everywhere - in all those YouTube ads we skip, those ads that pop up while we are scrolling through Instagram or Facebook, all those brands we wear, and in all those hoardings that we see on the roads. Marketing does not end after a product is sold, instead it starts from that point. We can see companies constantly inventing strategies, launching attractive campaigns and building emotional connections with customers via advertisements , reels and promotions to stay alive in people’s minds. After seeing all these , it makes us wonder - is there any point where marketing ends or is it an endless cycle that keeps on evolving with time? In this article the discussion aims at examining - whether marketing can ever reach a finish line or will it continue to be an endless pursuit of attention , trust and loyalty?
Finite and infinite
Marketing is a game which can be both finite and infinite. It just depends on the perspective and purpose of a particular brand or product .While some marketing activities and campaigns have specific limited goals and limited resources , but still marketing is known as an infinite game with a focus on sustainability and values. It is often argued that a mixture of both mindsets is required in an effective marketing.
Bound by time , resources, and objectives
At the very first glance we always tend to think that marketing is a finite process. There is always a start date and an end date , a particular budget allocated and some specific goals. When the goals are achieved , the campaign gets over. For example, Amul’s topical ads on newspapers, social media and on hoardings often revolve around current events and topics.Each is focussed on a short period of time and then fades. Similarly Coca Cola’s - “ Haar Ghoot main Swag “ campaign was launched on a particular season and once serving its purpose , it was concluded. These examples show that marketing can be bounded by time , resources and objectives.
But there’s a twist!
Even though a campaign may end , the need for marketing does not.Consumers always evolve, new competitors arise ,market changes , so the brands constantly need to stay relevant .
As Henry Ford said - ‘Stopping advertising to save money is like stopping your watch so save time.’
- Coca Cola’s - Open Happiness may have ended but its spirit is still living on with ‘Taste the Feeling’.
- Red Bull didn’t just sell drinks , it created a lifestyle with the help of sports sponsorships , Red Bull Tv and many events.
While campaigns are finite , marketing is infinite. If a brand ever stops marketing , it will get lost in the huge ocean called Market. Thinking of Apple - after they launched iPhone in 2007 , they could have stopped marketing as the product was a massive hit. But instead Apple keeps on marketing its products with innovating campaigns like - ‘Shot on iPhone’ , to showcase its brand to the whole world. Each new product comes with a new story , proving that market is always an ongoing cycle.
Another strong example is Nike’s - ‘Just Do It ‘ campaign. Launched in 1988 it was not just a slogan. Even today decades later it still uses that slogan to convey a message to new generations , motivate new athletes . The message was evolved, but it never ended - a clear symbol of infinite marketing.
Seth Godin - “ Marketing is no longer about the stuff you make, but about the stories you tell.”
At a glance marketing may look finite - as campaigns begins , reaches its peak and then slowly fades. But the essence of marketing is far from over once the ad ends. Marketing always reinvents itself , adapts to new technologies , cultures , demands and consumer behaviors , keeping the brands alive in consumers minds and hearts. In the end marketing is not just about selling products but its about creating lifelong relationships with customers.From Apple’s storytelling to Nike’s timeless slogan , marketing is not only a moment but a movement. So as long as people have new wants and desires that keep changing , marketing will continue to write new lifelong chapters without reaching a full stop.
Because in truth, marketing does not end - It only begins again and again.
