Introduction
In recent years technology has influenced nearly every area of the business over the last few years and is transforming the way businesses operate, engage with customers, and deliver products and services. Firms are now utilizing artificial intelligence (AI) on a massive scale to automate functions, eliminate routine tasks, and create personalized experiences. As a result of this revolution, to succeed in a competitive labour market in 2025, applicants would need specialist digital skills alongside conventional qualifications.
Most of the students continue to graduate without the technology skills required by businesses, while some universities and training institutions have started reformulating their curriculum to accommodate this shift. Students must focus on acquiring skills that make them immediately employable if they are to make it in this constantly changing world.
Here are some essential Digital Marketing skills that can help you to start your professional career confidently.
Understanding the Digital Skills
Let us briefly enumerate the principal digital employability skills before discussing them. All companies need professionals who can migrate, sell, and converse online because increasingly more people are using the internet for learning, purchasing, and engagement.
Today, possessing digital skills is essential to drive growth, engage customers, and enhance the brand. UNESCO defines them as the ability to access information, create content, communicate, and solve problems using digital technologies, apps, and connectivity.
Learning these will make the students employable and prepared to meet a tech-focused future. Given below are the ten most vital digital skills that should be familiar to every student.
Social Media Marketing
Social Media Marketing is the use of social media platforms on which users build social network and shares information. SMM is the vital part of Digital Marketing which only focus on promoting product and services of a certain company. It uses the social media platform like Facebook, Instagram, LinkedIn, Twitter (X), and You-tube to connect with the targeted audiences to build the brand visibility and drive sales.
Some of the keys which are used in social media Marketing:
· Brand awareness and research.
· Customer engagement.
· Targeted Advertisement.
· Website Traffic & SEO Support.
Sales & Lead Generation.
Search Engine Marketing
Search Engine Marketing is another type of digital marketing strategy which is used to promote website by increasing visibility on search engine result page. It mainly focuses in Inorganic advertisement.
Some of the keys which are used in Search Engine Marketing:
· Paid Search Advertising.
· Keywords Targeting.
· Generate Backlinking.
· Search Engine Optimization.
· Remarketing.
Content Marketing
Content is presented in a range of forms like blog posts, videos, podcasts, infographics, even the humble Facebook status update.
Marketers can spend a tremendous amount of time optimizing keywords and ad campaigns, but content is still the king. A social network or website is ultimately fuelled by content, and without content, customers have no means of knowing what's in it for them when it comes to a product or service.
Content is also important in creating brand awareness and can make brands or influencers thought leaders. With content marketing skills and knowledge, students will possess a value-earning and marketable skill which will grant them a future in any career.
Some of the keys which are used in Content Marketing:
· Optimized Landing Page.
· Improve Content Reach.
· Keyword Research.
· Cost – Effective Promotion.
· Brand Authority Building.
Email Marketing
Email marketing is still a top method for acquiring and holding on to customers. From start-ups to multinational brands, a good email strategy powers successful campaign. With the exception of social media addresses or home addresses, few things change email addresses, and it is thus a consistent channel for reaching consumers directly.
Marketing professionals should clearly design every one of the steps of the funnel—signup form, welcome mail, and so on—to approach the users and initiate interaction. Not a new phenomenon, email marketing is a great tool that educators and professionals should utilize to innovate and develop customer relationships.
Some of the keys which are used in Email Marketing:
· Direct Communication.
· Cost Effective.
· Automation.
· Targeted Messaging.
· Customer Retention.
Pay – Per – Click (PPC) Marketing
PPC marketing is a common strategy by means of which brands get traffic immediately. Brands with huge budgets can get their search result featured on Google's first page to gain humongous traffic.
But budgets of that kind are beyond the majority of firms so there must be strategic implementation of PPC for maximum performance and extracting the best from each dollar or euro. These are the main advantages of PPC over organic.
An effective PPC campaign must:
· Optimize the site.
· Choose a bidding strategy.
· Assign a budget.
· Keyword research.
· Have an inspiring CTA.
· Have ongoing testing.
One of the best-liked PPC models of advertising is Google's AdWords scheme and a very good way of keeping track of spend is with a PPC for eCommerce tracker.
Meet the author
Ankush Lahiri
He is an experienced Digital Marketing and SEO Analyst with a proven track record of helping brands grow their online presence and achieve measurable results. Skilled in search engine optimization, content strategy, social media marketing, and performance analytics, he combines creativity with data-driven insights to design campaigns that engage audiences and drive conversions.
